Digital Marketing

Why should you go for Digital Marketing?

by with No Comment Business

What is Digital Marketing?

Digital marketing is a way of promoting brands or services to potential customers through virtual means using the internet. It includes many ways, such as email, social media, multimedia messages, and web-based advertising. Digital marketing typically refers to ad campaigns that appear on computers, smartphones, tablets, or other devices. It varies in different forms too, such as video ad, display ad. search engine suggestion, social media post.

Digital marketing vs traditional advertising

What is Traditional Marketing?

Before the widespread of this tech era, marketing used to be done by means like radio, TV, hoardings, mail, etc. The main objective was to reach a large number of people. Basically, traditional marketing is reaching as many people as possible and generating leads.

Online Promotion

Some of the Differences

Medium

Marketers use means like flyers, mail, posters, bill boards, banners, radio, and also TV in traditional marketing. This is the way of reaching mass numbers.
On the other hand, online marketing utilizes social media platforms, affiliate ads, display ads, classified ads, and other online platforms.

Speed

While digital marketing can reach huge numbers of people in minutes, traditional advertising lacks way behind in this category. Especially in the era we are living in, some of the means used by traditional marketing are less effective.

Cost

Traditional advertising process can cost big money and if it involves manual work then it comes out as very stressful too. For example, distributing hundreds of flyers can be very challenging.
However, in the digital realm only one flyer will be needed to reach thousands of people that are more likely to be interested in the content. Digital marketing is significantly cheaper while compared to traditional way of advertising.

Measurement

In traditional marketing it’s very hard to come up with actual precise numbers in terms of return of investment and gather, analyze client data.
Whereas, digital marketing is quantifiable to such a degree that you can pin-point your clients geographical location. You can analysize your efforts, calculate return of investments, and also know who are patronizing your products

Digital marketing creates growth

Before, it was not possible to stay in consistent contact with your customers. Digital advertising facilitates easy reach to interested and potential customers. It offers another level of personalization when it comes to being creative with your marketing strategy. Embracing online marketing will bring about quantifyable and quick positive results for your business. Below are some of the benefits of digital marketing:

  • A broader geographic reach
  • Cost efficiency
  • Quantifiable results
  • Easier personalization
  • More connection with customers
  • Better conversion rate
  • Reaching ideal customers

Finally, the reason you should go it

Digital marketing lets you reach a wider audience, scale business further, and generate more revenue. Setting up a business online, running ad campaigns, developing content strategies are a few of the tasks a web advertising expert does to provide such results. So you should definitely try reaching your full potential.

Our service

Follow us on
Facebook
Linkedin
Twitter

5017953

How does a website benefit your business?

by with No Comment BusinessWeb DesignWeb Development

What do you think? Do businesses need a website to run a successfully regardless of the size/scale of your business?
“Well my business is small, do I still need a website?”
YES!!! You do! Unless you like the idea of loosing so much potential to grow .
On top of that, we all have seen how COVID-19 has shifted the paradigm of retail market drastically; from paper clips to vegetables and everything in between got sold online.

Get one for your business

What does research say?

It’s a challange often times to make small business owners understand the importance and effectivess of owning a website. You loose an icredible amount of potential revenue.

Take a look at the following statistics:

  • Nearly half (46%) of all Google searches consist of users seeking local information. These local searches consist of people searching for businesses in their local area or within a specific service area.
  • 88% of potential customers look for online reviews before choosing local services. Good luck if they do not find you online in the first place.

Imagine the share your business can have from all those customers who are looking for your service.

Why exactly should you build a business website?

Here’s why

Customer Expectations

Consumers usually search online to learn about something new or to find local services they are looking for. A large group of consumers expect the internet to lead them to new services. For example, you can see social media groups for local restaurant or food van recommendations and how much new customers these recommendations can drive towards any business.
A responsive website allows both potential and new customers to get information about your prices, quality, service/product, contact info, etc. Businesses are expected to be digitally accessible these days. If consumers do not find you online, they sure will find one of your competitors.

Website Grows Sell

Ecommerce sales are projected to hit over $5.4 trillion this year. You are not getting any of that unless you own a website to part take. You can continue selling even if your shop is closed and attract more new customers with the help of a website.

Visibility and Web Presence

The number of active internet users worldwide is 4.95 billion. 90% of them use mobile devices to access the internet. You are virtually invisible to these people without a website. Additionally, the pandemic has pushed the global retail market to become more digital.

Brand and Web Aesthetic

Jiffy Facebook pages are not a substitute for having a website for your business. Rather, having only a Facebook page makes you loose credibility as a credible service provider. Anyone can be behind a Facebook page, who can guarantee of not getting scammed?
Compared to that, a website is not free to start with. It shows your seriousness. A website grows your impression as a proper brand.

Website Gains You Credibility

Websites gain you credibility if you are a small business. It can be compared to a digital business card that looks professional, always accessible, the bridge between you and your customers. To solidify your position in the industry, it is important to have a website. You will get more customer once you come across as credible in your particular industry.

Social Proof and Testimonials

Customer reviews can literally make or break a deal between prospects and you. Your website is the best place to get to know more about your business. Encouraging and displaying reviews is a very effective way to build trust and social proff. This can lift your acceptability.

Access to Analytics & Data

With the help of a website, you can utilize digital engagement metrics to create successful ad campaigns and marketing materials. You can analyze your methods of attracting customers and take necessary steps to grow or jump over obstacles. You can also use social media platforms to gain more traffic to your website, which will gain you even more data about the steps you should take.

Website Wins You Customer Loyalty

Email and text listing is made easier with a website. Website allows you to have a connection with loyal customers. They can voluntarily provide their email address and phone numbers via your website. Emails and text messages are effective ways to share information about important info like sales, new stock/services/products. etc. This also build a bond between you and your customers. Customer loyalty is the edge you need to prevail over your competitors in the industry. However, without a website you can not have any share of that.

Satisfied customer

To Conclude

The decision to either create a website for your business or not is ultimately yours to make. However, if part of your business goals is to improve lead generation, visibility, social proof, and authority, then creating one is a must.

Follow us on

Facebook
Linkedin
Twitter

Grow business online

How to grow business online

by with No Comment Business

In a revolutionary digital era like this, every business is making its way online regardless of size and scale. The main goal appears to be reaching more consumer. So far, growing your business online is the most effective means you can take to grow brand awareness and offer global service. If you are wondering how to grow your business online, we have got you covered.

Grow business online

Here are some ways you should definitely try

Set up a website

Setting up a website is so obvious, because it’s taken for granted these days by consumers. From fashion brands to small stationary businesses, to promote growth, a website is a must. A responsive and professional looking website can take your business to the next level. This is so relative, especially in an after-pandemic world. Everyone of us knows how the retail market has taken a drastic shift of paradigm amid the recent pandemic. The value of a website can be understood from this alone. You should definitely build a website.

Set your SEO strategy

SEO is one of the most popular tools used by marketers to grow businesses online. Search engines can generate huge amounts of traffic to your website. Knowing basic SEO can open the door for your website to a huge number of specific consumers easily. SEO is basically a method and set of guidelines that makes a website search engine friendly and easily findable. Although high quality content and effort is needed to get good results, it is absolutely worthwhile once you see it working it’s magic.

Set up social media accounts

Social media is so influential to all of our lives, it’s a great way to engage with people in general. However, it can be more than solely an engagement tool. For example, Facebook and Instagram have a dedicated market section which you can take advantage of to scale up your sales directly. These are also great marketing tools as these means can reach you to so many people. You should definitely strategize with social media handles to engage customers and convert direct sales to maximize your growth.

Try digital advertising campaigns

Digital advertising is the quickest and the most convenient way of introducing your brand/service to new potential customers. A bit of budget put into digital marketing wisely, you can see very quick meaningful results. It lets you track your performance far easier than traditional marketing. It a great way to build your business while tracking customer needs at the same time through analyzing the marketing data.

Create webinars

Webiner is very a effective yet so underrated way of business promotion method at the same time. It is an active way of engaging with your customer base, gaining more assurance which leads to customer satisfaction. If done properly, it can bring long-lasting, effective results. You should create webinars to engage more with your customers.

Carry out promotional activities

This is a well-practiced strategy, but it always works. It includes promotional deals, stock clearance sales, general discounts, etc. Consumers love bargains. This strategy drives a lot of sales in a short time period. These type of campaign results in boost in overall revenue.

Create a subscriber database

A lot of businesses do not take advantage of email marketing. Regardless of your business type, potential customers are always willing to receive newsletters if you have something valuable to offer with every new email you send them. Taking advantage of this strategy will grow your business significantly.

Encourage reviews

Satisfied and loyal customers can be a means of marketing for you. Prospects value others opinion before the final commitment to purchase or take a service. You should make sure of your impression in front of new clients. Ask your customers to leave a review of how good of a service they had from you. This is the perfect way of building trust. It pushes sales over the line.

Provide superior customer service

Your relationship should not end with a customer right after selling to them. Rather, take the long route. Businesses are considered trustworthy if they provide good after sales support. Start by maintaining a constant and functional contact information. Make it easy for the customer to find and contact you easily, be as available as possible. Form a way of replying to emails and inquiries faster. Satisfied customers will take your business a long way in the long run.

At the end

There are more methods to grow business online. Some of the strategies referenced above will yield results right away, and some of them may take long stretches of time before you begin getting results. It is all about trying new strategies and being persistent.

Follow us on
Facebook
Linkedin
Twitter